Most people
have no idea how much money the diet industry rakes in each year. Think $65
billion and you’re in the right ballpark – and the figure’s climbing
exponentially. The reason so much money is being by spent by men and women
around the world is because only a tiny percentage of them ever achieve their
goals of losing weight and getting fit. We’re talking less than 5%, that means
that out of every one hundred people who try to lose weight, less than five of
them manage to do it AND keep it off for more than a few weeks or a month.
So what’s
the deal? Why are so many people trying and failing to lose weight? Is it
really that hard? The answer is a resounding no. It doesn’t have to be hard if
you know what you’re doing. Forget the short-cuts, the fad diets and the fancy
exercise machines. If you want to transform your current body shape, size and
appearance into your perfect physical form, you need to go back to basics. You
need to return to the roots of natural, sustainable body improvement. That means
diet and exercise in VERY specific types and quantities.